How to Market Yourself as an eLearning Designer
Whether you’re looking to work for a large corporate organization or for yourself as a freelancer, your success depends on how well you market yourself as an eLearning designer. As the eLearning industry continues to grow and boom, it’s increasingly important that you stand out from the crowd!
The truth is, a beautiful résumé and LinkedIn profile aren’t enough to catch the attention of future employers and potential clients—they want to see what makes you different and special from everyone else in the endless stack of résumés on their desks.
Here are six ways to market yourself as an eLearning designer and snag that next big job or client!
Create an Online Portfolio
An online portfolio is one of the most tried and true methods to market yourself as an eLearning designer. Creating a website and online portfolio makes it easier for you to be “found” on the internet, and gives you an opportunity to showcase yourself and your work.
Fortunately, creating a website and online portfolio has become easier than ever! GoDaddy, Squarespace, Weebly, and Wix all offer affordable solutions to build professional-looking website, without having to write a single line of code.
Start an eLearning Blog
Once you’ve created your own website or online portfolio, it opens the opportunity for you to market yourself as an eLearning designer by starting a blog. A blog is an excellent way to share your expertise and build credibility within the industry. A blog also enables you to create content that is searchable and shareable, both of which are great ways to drive traffic to your website and online portfolio.
Starting an industry-related blog is intimidating for anyone! However, the more often you blog and share your thoughts, the more confident you’ll become.
Post on Social Media
Nowadays, networking within the eLearning industry takes place more frequently on social media than it does in person! Maintaining an active presence on Twitter and LinkedIn (at the very minimum) are easy ways to market yourself as an eLearning designer and drive traffic to your online portfolio and blog.
Join Online Communities
Although Twitter and LinkedIn are great ways to connect with others within the eLearning industry, it easy to get lost in all the social media traffic. Outside of social media, industry-related online communities are another great way to connect with others and market yourself as an eLearning designer.
The Articulate E-Learning Heroes Community is a great place to network with other industry professionals, get eLearning inspiration, and even find your next eLearning job.
Attend Local User Groups
Although there’s a lot to be gained from marketing yourself online, you should also consider how you can market yourself as an eLearning designer within your local area. Do this by joining your local ATD Chapter or by attending a local Articulate User Group meeting.
Attending these local events gives you exposure to other professionals and employers within your area.
Speak at eLearning Conferences
Speaking at eLearning conferences offers you a great opportunity to build your network and market yourself as an eLearning designer. When you’re listed as a conference speaker, your name is published on the conference website and materials. This added visibility is free marketing for you and your “professional brand.” Even if you’re not looking for a job or new clients, it never hurts to expand your professional network.
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